Digital Marketing is also known as Internet Marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. Basically, ''Digital marketing refers to various and different promotional techniques deployed to reach customers via digital technologies.'' In other words we can say that ''Digital Marketing is the promotion of products or brands via one or more forms of electronic media.''
Digital Marketing is not only rapidly growing force in the current marketing playing field, it is set to be the future of marketing ,and it seems likely that digital media will soon replace more traditional forms altogether. The facts are that digital methods of communication and marketing are faster , more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age .
Digital Marketing is infinitely more affordable than traditional offline marketing methods . An email or social media campaign can transmit a marketing massage to consumers for the merest fraction of the cost of a TV ad and potentially reach a wider audience. Digital media is an ever-growing source of entertainment, news, shopping and social interaction and consumers are now exposed not just to what company says about our brand, but what the media, friends, relatives, peers etc, are saying as well.
Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) ,content marketing, influencer marketing , content automation , campaign marketing , display advertising , optical disks and any other form of digital media. It also extends to non- internet channels that provide digital media such as mobile phones (SMS and MMS), call back and on-hold mobile ring tones.
A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that is requires some type of end user action to view or receive the motive behind that media's creation . The fact is, digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later .
- 04 May
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